When you start the thought process of selling your home, a number of issues may come to mind: getting the home ready to sell, including possible repairs and renovations, staging, curb appeal and landscaping. Then there is the issue of pricing the home. Add to that a marketing plan and a strategy for your particular market… and after a while, you realize you need professional help! You need a REALTOR®.
You need a real estate professional who not only has experience and practice, but you need someone who understands your market, including your neighborhood and the trends that you are facing in your timeframe. You don’t need someone who sold a house last year, or who sold in your neighborhood 10 years ago. Markets change. Prices go up and down. Lending products change. Real estate trends change and technology changes. Technology changes everything!
At the Highland Group, we are students first and foremost. We study the local market and stay on top of neighborhoods and trends. We study the industry as well, keeping abreast of changes in laws and in lending. We study technology because we are aware of its huge impact on the real estate industry. We have affiliated with one of the most technologically savvy companies we know, eXp Realty, so that we can continue to offer the highest and best to our clients.
Our High-Tech, High Touch Marketing Plan
It is a well-established statistic that over 90% of buyers are searching for homes on the internet. They have a plethora of real estate portals to take advantage of, and they do a lot of search on mobile devices. We have developed (and continue to develop) a marketing plan that reaches as many of today’s savvy buyers as possible. Our plan includes:
- Conduct a Comparative Market Analysis to determine the best price range, we’ll even get the advice of an appraiser if necessary
- Staging Advice
- Professional High-Definition Photos
- High Definition Walk-Through Video
- Detail-Rich Listings that are Optimized for Online Searchers
- Signage and Sentrilock Lockbox – every showing has a digital record
- Communication on Demand
- Our Concierge Team of Professionals to Help in Your Success
We are real estate marketers, strategists and negotiators, and we want to be your trusted adviser. Selling Frederick Real Estate shouldn’t be stressful or difficult… not if you have an experienced, professional real estate agent to partner with you through the process.
Seriously, we live in an age technology, where we have the tools at our disposal. At the Highland Group, we are more than just real estate agents, we are 21st Century real estate marketers. Give us a call and ask how we can get to work for you, selling your home with the highest level of technical finesse!